谷歌管理员工具升级推出一个新的选项 Google URL parameters

李华峰seo培训

谷歌管理员工具升级推出一个新的选项 Google URL parameters

今天早上上班之后,发现有一个做seo实验的网站,排名出现了一点波动,就登录一下谷歌管理员工具,检查下这个seo实验网站的具体情况,登录之后,发现在Google管理员工具新增加了一个选项URL parameters,主要用于网站URL规范的问题的,正好昨天写了一篇关于url规范的文章(解决SEO网站URL规范问题 分析Twitter由于URL规范问题造成严重后果的案例),今天看到这个所以特别敏感.

Google URL parameters

Google URL parameters


  不过,关于URL parameters介绍的都是英文的,我在google.com里面搜索URL parameters排在前面的有谷歌负责网站管理员工具的员工Vanessa Fox写的关于URL parameters的技术文章:

In 2009, Google launched the parameter handling feature of Google webmaster tools, which enabled site owners to specify the parameters on their site that were optional vs. required. A year later, they improved this feature by providing an option for a default value. Google says that they’ve seen a positive impact from the usage of those tools thus far.” Now, they’ve improved the feature again, by enabling site owners to specify how a parameter changes the content of the page.

My original article on parameter handling describes the issues that parameters can cause with how search engines crawl and index a site. In particular, as the parameters multiply, the number of near duplicate pages grows exponentially and links may be coming in to all of the various versions. This dilutes PageRank potential, and the “canonical” version of a page may not ending ranking as well as it otherwise would. Search engines may also spend much of their crawl time of various versions of a small subset of pages, preventing them from fully crawling (and thus indexing) the site.
New Options for Providing Google Information About the Parameters In Your URLs

So what’s new? You can now specify whether or not a parameter changes the content on the page. For those that don’t, once you specify that, you’re done! Things get more complicated if a parameter changes the content on the page. You now have a number of options available, described in more detail below. This latest incarnation of the feature impacts both which URLs are crawled and how the parameters are handled.

To access the feature, log into your Google webmaster tools account, click on the site you want to configure, and then choose Site configuration > URL parameters. You’ll see a list of parameters Google has found on the site, along with the number of URLs Google is “monitoring” that contain this parameter.

Google URL parameters

Google URL parameters

The default behavior is “Let Googlebot decide”. This results in Google figuring out duplicates and clustering them. As they say in their help content:

“When Google detects duplicate content, such as variations caused by URL parameters, we group the duplicate URLs into one cluster and select what we think is the “best” URL to represent the cluster in search results. We then consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL. Consolidating properties from duplicates into one representative URL often provides users with more accurate search results.

To improve this process, we recommend using the parameter handling tool to give Google information about how to handle URLs containing specific parameters. We’ll do our best to take this information into account; however, there may be cases when the provided suggestions may do more harm than good for a site.”

But if you want to have some control over that process, click Edit to specify whether that parameter changes the page content. You can look at a list of recently crawled URLs with that parameter to help you figure out what they’re used for.

Google URL parameters

Google URL parameters

Your choices are:

No: Doesn’t affect page content
Yes: Changes, reorders, or narrows page content

If a Parameters Doesn’t Page Content

If you choose no, you see the following message:

Select this option if this parameter can be set to any value without changing the page content. For example, select this option if the parameter is a session ID. If many URLs differ only in this parameter, Googlebot will crawl one representative URL.

Google will associate any URLs with those parameters with the versions without them. So for instance, if Google comes across the following two URLs, they’ll cluster both together as the first URL:

www.mygreatsite.com/buffy-is-still-awesome.php
www.mygreatsite.com/buffy-is-still-great.php?referrer=buffyangelship4eva

If a Parameter Changes Page Content

If you choose Yes, you see even more options.

Google URL parameters

Google URL parameters

How does this parameter affect page content:

Sorts – the content stays the same, but is reordered
Narrows - the parameter is a filter that displays a subset of the content
Specifies - the parameter determines the page content
Translates - the page content appears in a different language
Paginates - that parameter indicates the page number of a larger set of content
Other - none of the above

Which URLs with this parameter should Googlebot crawl:

Let Googlebot decide -this is the default; Google will use other signals to determine which URLs to crawl
Every URL - Google should crawl all URLs and use the value information above to choose what to consolidate
Only URLs with value – triggers a list of values Googlebot has crawled to choose from; use this option if you want Google to crawl only URLs that contain a specific value for a parameter (and not crawl any others)
No URLs – you don’t want Google to crawl any URLs with this parameter (but not that using a pattern match in robots.txt may be better option in this case)

Handily, Google shows you how your choices will impact crawling:

Google URL parameters

Google URL parameters

Seem overwhelming? Fortunately, another new feature Google has launched is the ability to download all of the parameter settings as a CSV file so you can sort though them offline.
Should You Use This Feature?

As Google notes on the page, “Only use this feature if you feel confident about how parameters work for your site. Telling Googlebot to exclude URLs with certain parameters could result in large numbers of your pages disappearing from our index.” The benefit, though, is multifold. The crawl is more efficient, so more pages of the site may get crawled and therefore indexed, and links are consolidated to a single version that may then gain rankings.

My guess is that Google may not immediately stop crawling the pages, as they may want to make sure the content is in fact the same before consolidating the URLs into a single version. But if you aren’t an expert with URL parameters and canonicalization, you probably want to let Google sort this out and not change these settings. They do, in fact, do a fairly good job, particularly when URLs use standard key-value pairs.

If you know the ins and outs of URL parameters and know exactly what you want Google to crawl, then go for it. Jonathon Colman of REI jumped on these new features right away!

Should you use this feature if you’re already using the rel=canonical attribute on the pages? Sure! Google’s help says:

“You can also give Google additional information by adding the rel="canonical" element to the HTML source of your preferred URL. Use which option works best for you; it’s fine to use both if you want to be very thorough.”

I still have questions about this feature, like how it impacts a crawlable link architecture with substantial pagination. If you’re interested in digging as well, note that I’ll be moderating a session on this at SMX East, and Maile Ohye of Google, who’s spent a lot of time on this issue, as well as experienced practioners, will be on hand to provide practical answers.

我发现在英文好就是有好处,像我们这些做英文seo的,经常跟英文打交道,英文不好,的确很影响我们的进度.

我看了一下我网站的谷歌管理员工具,里面关于URL parameters的介绍,先截图和大家一起看一下吧:

Google URL parameters

Google URL parameters


Google URL parameters

Google URL parameters


Google URL parameters

Google URL parameters

google管理员工具里面也有关于Google URL parameters的说明,也是英文的,我把地址共享出来,大家喜欢的可以去看看,有心得一起交流!

李华峰推荐的站群服务器

目前评论: 12 条  其中:访客 11 条  博主 0 条   引用  1 条

  1. 汽车用品 汽车用品 【农民】

    博文写的不错,学习了。

  2. 网络公司 网络公司 【农民】

    一直想了解这方面知识,终于找到了,收藏一下,版主辛苦了,谢谢。,

  3. 最新黄金价格 最新黄金价格 【农民】

    以后要经常光顾

  4. 黄金价格走势图 黄金价格走势图 【农民】

    博文写的不错,我会经常光顾

  5. 快速成型 快速成型 【农民】

    有人托我查找相关知识,花了几天时间,现在终于找到了,收藏一下,谢谢版主。

  6. 中涂油漆 中涂油漆 【农民】

    支持,版主辛苦了,已收藏,谢谢。

  7. 美体瘦身 美体瘦身 【农民】

    google的东西可老真是好啊

    • Bruce Bruce 【镇长】【站长】

      呵呵,是的!

      需要研究怎么应用到我们实际的外贸seo工作中去

  8. 压铸件 压铸件 【农民】

    其实我一直想了解这方面的知识,想不到这样也行,谢谢版主。

  9. 天龙八部名字大全 天龙八部名字大全 【农民】

    好好研究学习有覅啊

  10. 我爱珠宝网 我爱珠宝网 【农民】

    写得不错,我试下

seo诊断服务

发表评论


表情