从百度的“框计算”看SEO未来的发展趋势将会是如何?

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从百度的“框计算”看SEO未来的发展趋势将会是如何?

网络的世界千变万化,SEO,更是其中发展最快的一项技术。看百度的发展,10年发展到今天状况,再回头想想,如果再过10年,SEO将会发展成神马模样?

从莫尔斯发明电报到今天搜索引擎风行于世,人们获取信息的速度、广度和深度得到了前所未有的飞跃。然而,这种飞跃似乎正在接近一个瓶颈:一方面,信息持续爆棚,另一方面,人们越来越个性化、需求变得千差万别。这对搜索引擎既是巨大挑战,又是破茧重生的良机。

在中文互联网领域,覆盖95%以上中国网民、每天接受数十亿次查询请求的百度,已经毫无争议地成为超大的互联网需求汇集地。事实上,在这些海量用户需求的推动下,百度正在引领搜索引擎乃至整个互联网产业进行着一场面向未来的“革命”。

需求之变

春节归来的上班路上,为避开堵车路段,你打开手机百度地图查看实时交通流量,按下“搜索”,搜索引擎立刻确定你的位置并指引商佳路线。公司组织去苏 州开会,留出了一天的休息时间,你在百度网页搜索框输入“苏州旅游全攻略”,搜索结果显示的是网友经验、苏州如何游玩的攻略。午饭时同事说起新上映的《将 爱情进行到底》,你想先了解剧情再决定是否去影院观看,刚输入“将爱”字时,搜索结果第一条已经出现“将爱情进行到底”,于是你点击鼠标进入想要的结果。 甚至,晚上睡觉前,你想看一集美剧《军情五处》,但不确定哪个网站的内容最新最全,于是打开百度搜索“军情无处”,虽然有一个错别字,但搜索引擎还是很快 找到了你想看的那一集。

和洗脸、刷牙一样,百度已经成为你生活的一部分。如今,4.5亿中国网民平均每人每天使用搜索引擎约7次。你几乎在任何想搜索的时候就可以进行搜索,搜索工具可能是PC,也可能是手机、平板电脑,而表达方式几乎已经没有任何限制。

十年前,整个互联网上的信息量不大,搜索的结果也很简单,就是把所有相关或者可能相关的信息都呈现出来,供人们自行查找,某种程度上,这是在 “制造 需求”,引导用户去发现他想要的结果。但是随着互联网的信息量爆炸式增长,用户已不可能将所有相关信息都阅读一遍,这时候搜索结果需要变得更加精准,搜索 引擎的目的也不再是“制造需求”,而是“满足需求”。

这些变化给搜索引擎提出了新问题。第一,搜索必须成为跨越各种终端的存在;第二,用户语义分析和需求匹配需要更加精准、智能和个性化;第三,海量计算。

百度近年来大力投入资源的“框计算”技术理念正是在此基础上而诞生。框计算的构想是:未来“框”将无所不在,用户的需求在这里提交和分析,并匹配上 佳的应用服务,满足其需求。用户从“框”中输入需求,后台服务器对需求进行分析和识别,包括语义分析、行为分析、智能人机交互、并行计算处理等环节,分析 出用户的真正需求,随后调用搜索数据库或是由百度开放平台合作方提供的资源,最终满足用户的需求。

随需而动

框计算,是百度应对未来的一场技术革新。而这一技术理念的核心其实很简单,那就是一切围绕着“用户需求”运转。这很像古代道家哲学讲究的“顺乎道”(意思是顺着万物的自然规律)。就框计算而言,其顺乎道的方式又分别体现在需求提交、数据分析处理以及用户结果呈现三个方面。

需求提交方面,目前主流的模式还是通过搜索框,不过在交互方式方面,键盘输入文字已经不是唯一的方法,语音搜索、图片搜索、移动搜索都已经进入实际使用阶段,百度则在2010年6月推出了Web手写输入功能。

数据分析处理方面,用户需求及行为分析、数据挖掘以及相关性匹配等算法的优化以及大规模服务器计算集群的引入都是推动数据处理更加精准和智能的前提,同时,微博、论坛、博客、团购等服务的兴起对于数据处理精准程度的要求也逐步提高。

而在用户结果呈现方面,过去是最简单也最常见的网页List形式,现在除了将最精准的答案,用文字、图像甚至语音传达给最终用户外,还有基于 Web 的应用直接在搜索结果中呈现和调用。例如,现在在百度上搜索“计算器”,第一条呈现的结果已经是直接在web上提供的计算应用模块。

其实,用户需求不仅是搜索引擎的道,也是整个互联网技术创新的道。这也正是为何目前与百度框计算类似的构想,在全球范围内也正渐成气候。李彦宏提出 搜索应用开放平台后,Google创始人佩奇也曾在接受媒体访问时坦率表示,面对未来越来越多的APP,搜索引擎的作用就是让这些应用也能被搜索。

搜索变身网络OS?

如果看得更远一点,在可以预知的未来,搜索的形态还将向哪发展?其实,从百度开放平台推出后所引发的一系列连锁反应可以看出,搜索已经不再是一项技 术那么简单,它也不仅仅局限于提供信息或知识,甚至直接提供生产这些知识和信息的工具这是过去操作系统所干的事情,因此有人预测,搜索引擎,未来将肩负起 互联网操作系统这一角色。

对于大多数用户来说,在电脑上的日常工作都是基于操作系统的应用,但是,基于本地计算机的操作系统,所能调用的程序和应用毕竟有限,而且无法智能地 按照每个用户不同的需求提供定制式服务。而如果有一款操作系统,能够智能地识别用户需求,并且在整个互联网范围内随心所欲地调用超新的相关程序和应用,这 将是多么美妙的一件事。

事实上,这种演进已经发生。作为框计算理论下百度开放平台的重要组成部分,2010年9月,百度应用开放平台正式上线,网民只需要在搜 索框中输入相关关键字,便可以直接调用相关应用,实现“即搜即用”。目前,主动接洽百度的合作方已经达到上万家,包括在线视听、在线杀毒、在线小游戏、在 线阅读等部分应用已通过该平台正式上线,大幅提升着网民的搜索体验。

某种程度上讲,随着百度开放平台的日益完善,框计算已经为我们呈现出一个基于搜索的web操作系统。未来,我们或许将不用再配置什么功能强大的硬件终端,而是只需要一台能够联网的小设备,便可通过一个简单的搜索框,拥有和使用整个浩瀚互联网上的全部信息和应用。

在百度框计算的发展过程,可以学习很多东西,网络这一块发展是异常已经的,相信SEO这一块肯定会发展更快,我们一起交流SEO行业的发展!

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